Our strong brands
SCA provides products and solutions that make everyday life easier for people. We are proud that many of our 80 customer and consumer brands around the world hold a number one or two position. Listening to our customers and consumers and developing innovations that meet their requirements and needs, strengthens our brands and is a key part of our success.
SCA was founded in 1929 but the company’s roots stretch back to 1673 when an industrial business was started in northern Sweden. Every day we challenge ourselves with the ambition to exceed the expectations of our customers and consumers. We strive to find new ways to solve many of life’s everyday challenges so that people can have a better and more sustainable lifestyle.
In today’s connected world, a leadership position is more than market shares. It is also about inspiring confidence and being able to trust a company and its products. SCA will never take this confidence for granted and we are always striving to improve.
With innovative and sustainable products that fulfil the needs of our customers and consumers we develop strong brands and provide added value to our stakeholders. Moreover, customers and consumers need to feel safe that behind every brand there is a strong and trustworthy company.
For several years, SCA has transformed as a company and is today a leading global hygiene and forest products company. SCA’s participation with its female Team SCA in the Volvo Ocean Race 2014–2015 is among the activities that have had profound impact on building our brand. The project was a part of the endorsement strategy to more strongly connect our corporate brand with our customer and consumer brands around the world.
The Team SCA project gave us a unique global marketing platform that enabled SCA to showcase our commitment to empowering women around the world. It was the first time in over ten years that a female team participated in the race. Team SCA’s participation in the world’s toughest ocean race inspired women and men around the world to pursue their goals and dreams. The participation also served as a platform to strengthen SCA’s reputation as an innovative and sustainable company with the ambition to elevate the standard of hygiene in the world. To do so, hygiene seminars, hygiene courses and CSR activities, such as planting trees, were carried out.
While the project has come to an end, SCA continues its brand journey. Through our daily efforts, we showcase how hygiene affects health and, through this work, make it easier for people to build better lives. We continue to breakdown the taboos around hygiene that may jeopardize the health of millions of people and women in particular. Toward this end, SCA produces the Hygiene Matters Report, a global insight report aimed at raising around the world awareness about and the link between hygiene and health. The latest report was launched together with Team SCA in the Volvo Ocean Race and was presented by SCA in conjunction with the stopovers. On several occasions, seminars were held together with the UN organ WSSCC, Water Supply and Sanitation Collaborative Council, to discuss the importance of hygiene and sanitation so that women can play a part in building society. Hygiene Matters also addresses hygiene initiatives from SCA such as information and training in schools, workplaces and hospitals. Through all these activities SCA builds its brand while simultaneously creating value for people and nature.