Stakeholder dialog

SCA’s stakeholder dialog helps us understand the needs and expectations of stakeholders and to develop long-term relationships. It also provides valuable input for continuous improvements and ways of working.

We seek to actively engage with customers, consumers, suppliers, employees, investors, media, , governments, politicians, decision-makers, regulators and academics. An active stakeholder dialog is a means of ensuring that our priorities and methods are relevant in today’s society.


SCA has a broad product portfolio and many different customers, both end-consumers and customers such as the retail trade, distributors, printing houses and health and medical care services. All SCA business units maintain a close dialog with their customers and follow up customer satisfaction through surveys, face-to-face meetings and third-party assessments.

In-depth consumer insights reveal areas of improvement. SCA conducts market and consumer surveys, visits consumers’ homes to learn about their lives and interests, and arranges focus groups to gain insights into consumer preferences, behaviors and attitudes. Valuable insights are also gained through SCA’s many help lines for consumer contact and through customer service’s handling of queries and complaints. Read more in chapter Customers and consumers.


SCA regularly meets investors and analysts, including socially responsible investors (SRIs). It conducts employee surveys and employee performance management reviews. Moreover, SCA communicates with other groups and individuals in matters that have a major impact on society in general and local communities in particular. SCA regularly meets with NGOs, journalists and people living close to the Group’s mills.

In Northern Sweden, there is an ongoing dialog in relation to SCA’s wind power investments. SCA’s wind farms are generally located in sparsely populated areas, but there have still been local protests against some of the wind farms. SCA arranges regular information meetings, open to all .

SCA is a member of several networks, including the , the Consumer Goods Forum and a number of different national and regional industry organizations. SCA participates in the WWF Environmental Paper Company Index, and SCA Forest Products participates in the WWF Global Forest & Trade Network (GFTN). SCA has a partnership with the United Nations’ Supply & Sanitation Collaborative Council (WSSCC). In 2016, SCA produced its fourth Hygiene Matters report in cooperation with WSSCC and the report was launched at a side event to the UN General Assembly in New York in September.

SCA works actively to build partnerships with policy-makers in countries where new healthcare systems are under development. In 2015, representatives from SCA, Vinda and the Chinese city of Jiangmen signed a memorandum of understanding (MoU) concerning the joint development of a pilot program for elderly care in Jiangmen. The MoU was renewed in September 2016 at a ceremony in Stockholm. In conjunction with the signing ceremony, SCA – together with the Sweden-China Trade Council – arranged a China seminar that was attended by 140 people.

SCA also works to raise awareness of incontinence as a medical condition, and to contribute to better conditions for people who suffer from incontinence within the scope of the health and medical care systems in various countries. One important platform for communication is through the Global Forum on Incontinence (GFI). GFI is a global platform for education and debate on incontinence for stakeholders, such as medical experts, politicians and payers. The sixth GFI Conference took place in Berlin in 2016, see chapter Knowledge contributes to making a better world.

In 2015, SCA organized a patient roundtable to discuss incontinence and the provision of better continence care at home and in the community. The roundtable was co-hosted by two leading pan-European civil society groups – AGE Platform Europe and Eurocarers – and resulted in a 2016 joint position statement, agreeing on a set of key policy recommendations and actions to improve the management of care for people with incontinence and their carers.

In 2016, the EU presented its new package, with a goal to make Europe more competitive and resource efficient. The action plan will affect several sectors, including waste, and SCA is aware of the need to pinpoint solutions in this area while working with others and in its operations to find ways to achieve a more circular society. Consequently, SCA joined the Circular Economy 100 (CE100), an Ellen MacArthur Foundation program established to enable organizations to develop new circular opportunities, see chapter People and nature innovations.

At the end of 2016, the EU Commission presented its review of the EU ecolabel certification criteria, in which SCA had been actively involved. In April, a delegation from the EU Commission visited SCA’s Ortmann site in Austria, Europe’s largest Ecolabel manufacturer in Europe, to study technical aspects of tissue making.

SCA encourages sustainable forest management and supports the two international certification schemes for forests and wood raw materials, the (FSC®) and the (PEFC®). SCA also works to raise awareness of how active forest management and increasing the use of forest products can help to combat .

Stakeholder group

Main areas

How we work with the issues/Activities in 2016 (page reference)


Environmental footprint
Working conditions
Fiber sourcing
Human rights compliance
Customer insight

Customer surveys (Satisfied customers and consumers)
People and nature innovations (People and nature innovations)
Life cycle assessments (People and nature innovations)
Hygiene solutions (Hygiene solutions)
Code of Conduct audits and Business Practice Audits (Code of Conduct)
Human rights assessments (Code of Conduct)
Global supplier standard (Supply chain management)
Sourcing targets (Supply chain management)
CO2 targets (Climate and energy)
FSC® and PEFC™ certification (Fiber sourcing)


Impact of products on nature, for example, environmental footprint, ecolabelling
Product safety
Consumer insight

Consumer surveys and focus groups (Satisfied customers and consumers)
People and nature innovations (People and nature innovations)
Hygiene solutions (Hygiene solutions)
Life cycle assessments (People and nature innovations)
Product safety (Product safety)
Eco Actions (


Recruitment and succession planning
Compensation and benefits
Business ethics
Health and Safety
Working conditions

Code of Conduct training (Code of Conduct)
Human rights assessments (Code of Conduct)
OHSAS 18001 certification (Health and safety)
Global Performance Management System (Employees)
Global All-Employee Survey (Employees)
Diversity survey (Employees)


ESG (Environment, Social, Governance) integration into business strategy
Resource efficiency
Risk management

Investor/analyst meetings (Economic value creation)
Conference participation (Economic value creation)
Inclusion in sustainability indexes and funds (Economic value creation)
ESAVE (Climate and energy)
Risk analysis (Risks and risk management)


Supplier audits
Raw material sourcing
Human rights

Sedex reporting (Code of Conduct, Supply chain management)
Sourcing targets (Supply chain management)
Global supplier standard (Supply chain management)
Ethical supplier audits (Supply chain management)

Stakeholder organizations

Forest management
CO2 emissions
Energy utilization
Water consumption
Human rights

Stakeholder dialogs (Stakeholder dialog)
Membership in industry initiatives and organizations such as Consumer Goods Forum, CEPI, FSC (


Health and hygiene
Environmental issues
Local issues
Human rights
Community relations

Public affairs (Stakeholder dialog)
Hygiene solutions (Hygiene solutions)
Ongoing dialog with policymakers, authorities and local communities (Stakeholder dialog)
Hundreds of community relations initiatives (Community relations)

Non-Governmental Organizations (NGOs)
Are national, international, and community-based groups that raise awareness about social, environmental, community and human rights issues.
Groups of people with whom an organization has active relationships, and with whom effective dialog is necessary to the functioning of the business. Shareholders, authorities, customers, employees and professional associations are all stakeholders in SCA’s business activities.
UN Global Compact
A strategic platform for sustainable business. Today, Global Compact is the world’s largest voluntary initiative with more than 12,000 signatories from 145 countries who have committed to work according to the Global Compact’s ten principles concerning human rights, labor, the environment and anti-corruption.
Represents the sum of surface water, ground water and tap water for processes and cooling purposes.
Circular economy
Economic models in a company, society or an organization where a circular closed-loop is used instead of a linear model.
Creped soft paper which is the basis for hygiene products such as napkins, toilet paper and towels, and toweling products for institutions, hotels, etc.
FSC®, Forest Stewardship Council
An international organization promoting responsible forest management. FSC has developed principles for forest management used for certifying the management of forest holdings, and a system of tracing, verifying and labelling timber and wood products based on FSC-certified forests. SCA is an active supporter of FSC.
PEFC™, Programme for the Endorsement of Forest Certification
An international organization promoting responsible forest management and certification.
Climate Change
Also defined as global warming. Human activity contributes to the warming of the global environment and its resulting effects, which range from higher temperatures to eccentric weather patterns and melting of the ice caps.